Deet’s Place at Dietrick Hall

Deet’s Place is Virginia Tech’s premier coffee, ice cream, and pas- try shop, and holds a Golden Cup certification from the Specialty Coffee Association of America. Opened in April 1994, it serves Edy’s ice cream, sherbet, 30 varieties of tea, and coffees roasted in-house. Deet’s Place is located in the lower level of Dietrick Dining Center, which is named for former dean of the College of Agriculture, L.B. “Deet” Dietrick. The building opened in 1970 and ranks as one of the largest non-military dining halls in the United States.

• Concept: Coffee shop
• Average daily transactions: 1,094
• Academic year total transactions: 244,910
• Seating capacity: 155
• Top-selling products: Phrappuccinos, Milkshakes, and Muffins
• Renovation costs: $250,000 (1994)
  (updated colors and signage, Fall 2006) (new counters, Fall 2009)
• Food Service Consultant: Bruce Jensen
• Architect: Hanbury Evans Wright Vlattas + Company

Staffing

• Operations manager: Leann Cook
• Assistant manager: Elizabeth Fish