Hokie Grill & Co.

Hokie Grill & Co. represents a branding revolution in dining services. It opened in 1991, offering grilled sandwiches, salad and fruit bar, and bakery-style cookies. Then Dining Services added Chick-fil-A and Pizza Hut in 1997, Blue Ridge Barbecue in 2001, the first Cinnabon on a college campus in 2002, and Carvel Ice Cream in 2008. Its Chick-fil-A and Pizza Hut are consistently ranked number one in sales on a college campus in the United States. Hokie Grill & Co. is located in Owens Dining Center, which was built in 1940 and named after university mess steward J.J. "Pops" Owens.

• Concept: Food court
• Average daily transactions: 4,713
• Seating capacity: 200
• Top-selling products: Chick-fil-A Chicken Sandwich, Pizza Hut Pepperoni Pizza, Chick-fil-A Chicken Nuggets, Pizza Hut Cheese Sticks, Chick-fil-A Waffle Fries, and Pizza Hut Bread Sticks
• Renovation costs: $1.3 million (including Cinnabon) Chick-fil-A (Fall 1997) Blue Ridge Barbecue (Fall 2001) Cinnabon (Fall 2002) Carvel (Fall 2008)
• Food Service Consultant: Franchise and Ricca Newmark
• Design Architect: Franchise and KPT Architect Studio

Staffing

• Assistant director: Steve Opeka
• Operations manager: Jessica Hale and James Leggett